The “ds dstt ” long-term production of a class of poker gambling sale of equipment, living in this notorious industry over a hundred years. Until Hiroshi Yamauchi became the boss, principal business was located in computer game consoles. In past 5 years, by a audio game player Wii disdained by his opponents, Nintendo gained high profits, walking for another glorious summit. At that time, Japan is facing the oil crisis, economic downturn for three years; U.S. Players are also growing tired of the old programs, video game sales dropped to historic lows.
And the most important member are mothers, they will help promote the game at the parents’ meeting, on the stand of a football stadium and among their neighbors. To choose mothers as the first stop for word-of-mouth marketing soon arouses the suspicious in the United States game industry: the vast majority of mothers are very opposed to video games. Even mothers who were enthusiastic about science and technology willkeep to persuade the kids “cherish sight, keep away from the game”, so Nintendo should not locked on the target in this group of people. At present, the advertising campaign has entered the second phase. The new game products were published with the same themes and forms to strengthen the nintendo r4 brand positioning “create the innovator of popular culture” once more. The advertising campaign includes the film advertisements, traffic advertisements and focus advertisements, but the core transmission carrier of the whole activities is teenage magazines.
This is determined by the target receivers of the event. Children are imperceptibly affecting the content and style of youth magazines, and at the same time, magazines are also affecting the children’s “pursuit” and “personality”. Today, Sony’s latest ad is still PS “omnipotence” (only does everything), stressing the core of PS3 game console, but its additional features more prominent. In Los Angeles, Nintendo invited several members of the love of communication tech-savvy housewife at the same time, so that full-time mothers who they are boring life experience the charm of Wii.
The nds card maker known as the “alphamom” of this reputation, and copy same pattern to the United States in all regions. In the lead of integrate strategy, game seems to drop in the image misconception and lose its original feature. At the same time,Alexey Pajitnov got addictive in computer games.A IQ testing book made him design a new method of playing puzzle by computer.
Pajitnov named his invention Tetris, it symbolizes four in Greek, it was just the game prototype of Tetris that is very popular all over the world. For example, the scene that Jack bow for Rose in the film of “Titanic” were changed into the faces of Mario and Princess Brigitte. Staff members believed that the children’s spontaneous creation is a kind of recognition of the work, which proved the success of the activities. It is alleged that the rate of return on investment of this activity is extremely high, and the rapid growth of sales completely exceeds the manufacturer’s expectations. Getting great repercussions in low cost advertising, Nintendo sets an example of magazine marketing. Nintendo get the first place without doubt with the putstanding performance last 5 years. From then on, Nintendo moves on to another climax.